Almost everyone who visits a clinic site wants one of three things: to know if you treat their problem, to know who will treat it, and to book. Everything else is furniture.
The problem
Practice sites bury booking behind a phone number and an opening-hours table. The patient is on a phone, in a waiting room, at 9pm, and the form wants a desktop.
Our approach
The booking flow is the site. Services and practitioners exist to answer the two questions that precede a booking, and every page ends with the appointment.
What it does
Services
Plain descriptions of what is treated, without clinical jargon.
Practitioners
Who they are, what they treat, and when they are available.
Booking
A flow that completes on a phone, one thumb, in under a minute.
Accessibility
Contrast, focus, and screen-reader support treated as requirements.